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A launch event seemed like an obvious answer, but this raised another set of questions and risks. Too modest an event might go unnoticed, and larger events are dauntingly difficult to prepare and run.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\n","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The content, speakers and audience were other unknowns. No-one wanted a dry academic conference with one talk after another, and a diverse set of high-profile speakers and attendees were needed to both inspire and seed collaborations. The team were unsure of how to find the best people, and then coach them to deliver an inspiring and coherent narrative.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\n","spans":[],"direction":"ltr"},{"type":"paragraph","text":"There was also the issue of team capacity. With tight timelines and limited resources, the team did not have enough time to handle everything, such as identifying and briefing the speakers.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\n","spans":[],"direction":"ltr"},{"type":"image","url":"https://images.prismic.io/outsmartinsight/AwCwkHNHcBDOfZOf_NEOM-Conference-219.jpg?auto=format,compress","alt":null,"copyright":null,"dimensions":{"width":3600,"height":2400},"id":"AwCwkHNHcBDOfZOf","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},{"type":"paragraph","text":"\n","spans":[],"direction":"ltr"},{"type":"heading5","text":"The solution","spans":[{"start":0,"end":12,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"\n","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Outsmart Insight put together one of our signature workshops - what we like to call a ‘futorial’. What makes it different? The event is artfully designed to help attendees imagine the future, using storytelling techniques such as technology ‘backcasting’ or the ‘hero’s journey’. Hosted at Sea Containers in London, the event attracted X attendees from around the world.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\n","spans":[],"direction":"ltr"},{"type":"paragraph","text":"We assembled an all-star cast of speakers. Professor Donal Bradley CBE FRS, former head of the Mathematical, Physical and Life Sciences division of the University of Oxford, set the scene for the day. Professor Xabier Irigoien, NEOM Science Director, drew a parallel with space exploration, noting that Mars rovers investigate organic chemistry in ways that could be beneficial to ocean science. Julie Robidart, Group Head of Ocean Technology and Engineering at the National Oceanography Centre, called out the urgency of protecting marine life.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\n","spans":[],"direction":"ltr"},{"type":"paragraph","text":"To provide a commercial angle, these speakers were followed by three company leaders. Alexander Bahr, Co-founder at Hydromea, discussed new techniques for gathering subsea data at scale. Carl Emrby, founder at 3D at Depth, described how lidar can measure the dimensions of structures such as coral that sonar cannot effectively detect. And Paul Scerri, President at Platypus, imagined a fleet of autonomous platforms collecting and sharing data, ultimately creating a predictive model of the Red Sea.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\n","spans":[],"direction":"ltr"},{"type":"paragraph","text":"Outsmart handled end-to-end delivery, from supporting keynote speakers to developing branded materials to support post-event communications. We also created lasting assets: a dedicated website, high-quality video recordings, and a white paper capturing expert insights.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"\n","spans":[],"direction":"ltr"},{"type":"image","url":"https://images.prismic.io/outsmartinsight/KFr59twDbLzDjctk_NEOM-Conference-488.jpg?auto=format,compress","alt":null,"copyright":null,"dimensions":{"width":3600,"height":2400},"id":"KFr59twDbLzDjctk","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},{"type":"paragraph","text":"\n","spans":[],"direction":"ltr"},{"type":"heading5","text":"The impact","spans":[{"start":0,"end":10,"type":"strong"}],"direction":"ltr"},{"type":"paragraph","text":"\n","spans":[],"direction":"ltr"},{"type":"paragraph","text":"The futorial convened some of the most eminent minds in ocean science and technology, facilitating meaningful discussion around OSSARI’s strategic direction in marine research. Attendees praised the immersive experience, the intellectual rigour, and the event’s ability to bridge technical depth with strategic foresight. OSSARI gained clarity on future sensing priorities as well as forward-looking content and a branded narrative, reinforcing its leadership in marine science innovation. You can watch videos from the event here.","spans":[],"direction":"ltr"},{"type":"paragraph","text":"","spans":[],"direction":"ltr"},{"type":"image","url":"https://images.prismic.io/outsmartinsight/Aj2228uT_0wc2JAx_Screenshot2026-07-09at10.36.10.png?auto=format,compress","alt":null,"copyright":null,"dimensions":{"width":2880,"height":1800},"id":"Aj2228uT_0wc2JAx","edit":{"x":0,"y":0,"zoom":1,"background":"transparent"}},{"type":"paragraph","text":"\n","spans":[],"direction":"ltr"}]}},"slice_type":"rich_text_content"},{"id":"5db892e0-05ae-5687-afc1-e99d8babc230","primary":{"cta_button_link":{"url":"/contact/"},"cta_button_text":"Tell me more","cta_description":{"text":"Our events bring together the technologies, innovators, and insights shaping the future of deep tech, helping your organisation stay ahead of what's next."},"cta_title":{"text":"Get in touch"}},"slice_type":"call_to_action"}]}},"allPrismicCustomerStory":{"nodes":[{"data":{"summary":{"text":"How Outsmart helped a G20 coral restoration initiative identify and engage industry partners to scale up globally"},"title":{"text":"Building the global innovation ecosystem for coral restoration"},"listing_image":{"alt":null,"url":"https://images.prismic.io/outsmartinsight/5kot0HirM_EgrTgt_0_0-10-.png?ixlib=gatsbyFP&auto=format%2Ccompress&fit=max&q=50"}},"url":"/customer-stories/coral-restoration/","tags":["Case Study","Ecosystem Scouting"]},{"data":{"summary":{"text":"Outsmart Insight helps a defence engineering company’s sustainability and manufacturing teams join forces to discover frontier robotics and automation technologies"},"title":{"text":"Harnessing robotics to scale up production and reduce emissions"},"listing_image":{"alt":null,"url":"https://images.prismic.io/outsmartinsight/PdZ-KTBygHf64msT_0_1-2-.png?ixlib=gatsbyFP&auto=format%2Ccompress&fit=max&q=50"}},"url":"/customer-stories/harnessing-robotics-to-scale-up-production/","tags":["Case Study","Tech Foresight"]},{"data":{"summary":{"text":"How Outsmart Insight scanned the world's leading innovations across industries to help deliver a performance edge for Team GB at the Olympics"},"title":{"text":"Keeping a high-performance sports institute ahead of the field"},"listing_image":{"alt":null,"url":"https://images.prismic.io/outsmartinsight/9YCQz6d18ev8pzZA_0_1.png?ixlib=gatsbyFP&auto=format%2Ccompress&fit=max&q=50"}},"url":"/customer-stories/high-performance-sports-institute/","tags":["Tech Radar","Case Study"]},{"data":{"summary":{"text":"How Outsmart Insight helped an aerospace and defence consortium understand how AI tools can be used to assist with the design, development and testing of critical software"},"title":{"text":"Hearing insider viewpoints on AI for high-assurance software"},"listing_image":{"alt":null,"url":"https://images.prismic.io/outsmartinsight/JXrr1Ph-ibSr6NJf_0_3.png?ixlib=gatsbyFP&auto=format%2Ccompress&fit=max&q=50"}},"url":"/customer-stories/hearing-insider-viewpoints-on-ai-for-high-assuranc/","tags":["Case Study","Insider Viewpoints"]},{"data":{"summary":{"text":"How Outsmart helped a G20 coral restoration initiative identify industry partners, and understand out what it would take for them to engage to scale up globally."},"title":{"text":"Helping coral restoration find the partners it needs to scale"},"listing_image":{"alt":null,"url":"https://images.prismic.io/outsmartinsight/ajvL7FbRV8_Qf0Fs_0_1.png?ixlib=gatsbyFP&auto=format%2Ccompress&fit=max&q=50"}},"url":"/customer-stories/helping-coral-restoration-find-partners/","tags":["Case Study"]},{"data":{"summary":{"text":"How Outsmart helped a G20 coral restoration initiative identify industry partners, and understand out what it would take for them to engage to scale up globally."},"title":{"text":"Helping coral restoration find the partners it needs to scale"},"listing_image":{"alt":null,"url":"https://images.prismic.io/outsmartinsight/ajvL7FbRV8_Qf0Fs_0_1.png?ixlib=gatsbyFP&auto=format%2Ccompress&fit=max&q=50"}},"url":"/customer-stories/cordap-case/","tags":["Case Study"]},{"data":{"summary":{"text":""},"title":{"text":"Next 50 years of science-driven innovation"},"listing_image":{"alt":null,"url":"https://images.prismic.io/outsmartinsight/05880896-34b3-468c-8fd5-252e558c868c_AdobeStock_44904176.jpeg?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=50"}},"url":"/customer-stories/next-50-years-of-science-driven-innovation/","tags":["Futorial","Nonprofit & NGO","Government & public bodies"]}]}},"pageContext":{"id":"ce0f277e-6e2e-571e-b199-2a27ab259485","tags":["Case Study","Futorial"]}},
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