Trend Foresight: act ahead of competitors

Jessica Bourn
Jessica Bourn
Contact Jessica Bourn

Virtually every organisation is scanning the horizon for scientific advances that could complement or compete with its goals. 

However, spotting the next breakthrough technology trend is harder now than ever. Product development cycles have accelerated and innovation has diversified. There are more potential challenger technologies, coming from more sources, at a faster rate. All this extra noise increases the risk of acting too late and missing an opportunity, or too early and funnelling resources down a dead end.     

Charting technology trajectories across today’s innovation landscape requires a new model.